Customer relationship management (CRM) is the art and science of getting the most out of the interactions your business has with clients, customers and prospective leads. However, when your follow-up system still consists of a drawer filled with business cards, notes jotted down on scraps of paper and reminders doodled on invoices, it is time to upgrade to an automated marketing and CRM software suite.
Advantages of Using Software Geared toward Business Owners
Could you use a software product that is geared toward a specific niche or a generically defined business entity? Sure! But why would you? As a business owner, you move at a certain speed, have a vision that sets you apart from a predefined niche and need targeted, not generic, software components.
A well-implemented CRM system can replace manual processes that create significant organizational inefficiencies. But CRM systems don’t just create efficiency by reducing the use of inefficient processes.
Thanks to the ability of popular CRM platforms to integrate with other systems, such as marketing automation tools, the efficiencies of CRM can enable companies to interact with customers in ways that they wouldn’t have the resources to otherwise.
CRM systems give companies the ability to move away from tools, like spreadsheets, that appear to be entirely functional but fall short in a variety of areas.
One of the biggest: collaboration. In even small organizations, the entire customer lifecycle is typically too complex to be managed effectively by one person.
The use of cloud-based CRM platforms allows for employees in multiple departments to more effectively manage their customer relationships and to see the big picture at any time.
When companies lack the tools to manage their customer relationships, customers are bound to fall through the cracks. CRM systems can help ensure that this doesn’t happen by adding a layer of accountability to the customer relationship management process.
A well-implemented CRM system helps employees across departments understand their responsibilities to customers throughout the customer lifecycle and when those responsibilities aren’t met, it’s easy to identify what went wrong, where, who fell short and how to make sure it doesn’t happen again.
Improved customer experience
Ultimately, for all of the benefits CRM systems provide to the companies that use them, the biggest benefit of CRM systems is that their use leads to a better overall customer experience.
Customers are more easily and accurately segmented, their needs identified, and because the status of a company’s relationship with them is accurately tracked, companies can interact with them meaningfully at the right times, leading to more sales, faster sales and higher customer retention and satisfaction.
Focused spending. Tying CRM to social media management makes sense. It allows you to hone your online engagement techniques and invest in profitable marketing programs.
Results-oriented engagement. Email marketing must yield measurable results. CRM software lets you track lead conversions so that you repeat what works and let go of what does not.
Get paid. It is not enough to convert leads. You also want to get paid. Connecting invoicing capabilities to the mix makes sense.
Automated Marketing and CRM Gives Your Business a Personal Touch
One of the main reasons why your customers prefer doing business with you rather than with a competitor is the personal touch that you bring to the transactions. This personalization gives businesses an edge when compared to larger corporate entities. Do not lose it as your business grows! Automating your CRM allows for more individualized interactions between you and past, current as well as future customers. Contact us today to learn more about our automated marketing and CRM software suite and the opportunities that open up when you replace a paper system with software.
This article was written by Steve Hamm from Business2Community and was legally licensed through the NewsCred publisher network.