Apps have very quickly become some of the most useful tech gadgets available to everyday people. They are available for every need, from ‘how to guides’ to talking cats. But one new game has completely changed the direction that apps will go in. Pokémon Go, which was released July 6th this year has brought a whole new dimension into the world of apps, quite literally.
The VR game has been so popular, it’s stock rose an enormous 53%, with an additional $7.5 billion being added to the company’s value. Created by Nintendo and Niantic, it is the first game available to iOS and android which has Virtual Reality capabilities. Following Pokémon’s success, there is no doubt that it has opened up the opportunity for companies to develop this technology further.
So what does it mean for the tech?
Although we have heard it before, virtual and augmented reality is the ‘next big thing.’ The technology tries to incorporate the real world into its surroundings. Allowing us to touch and see things which aren’t there, bringing us a ‘virtual’ reality. Not only is it the next step for gaming, but it has also been used massively in sport and entertainment.
In terms of apps similar to Pokémon. Expect to see a lot more. Niantic and Nintendo have set an extremely good standard, on currently quite basic technology. But the success of the game will see many more come through, which could potentially help push through the development of the VR and AR hardware.
From Apple’s point of view, they don’t actually need to change anything. Although they have seen a lack-luster grown in terms of stock value, should more apps use VR or AR, they are still set to receive a big slice of any profit generated. Although having very little do with the Pokémon Go phenomenon, because so many people have iPhone’s, they received revenue, for hosting the game. With this, they have some level of control when it comes to hardware for VR and AR. Considering their disappointing annual conference, however, it might be a good idea to realise the enormous potential.
However, the fact still remains, that stock for Apple closed at $108.38 per share after a small gain of $0.68 per share. So on the other hand, yes they actually have an awful lot to do. With iOS sales down, developing further hardware is only going to be a plus.
Where else could it be a big hit?
VR is not only being used within the app and gaming world. It has already hit the sport world, and is beginning to edge its way into advertisement. Not only is it being used within sports coaching, hardware is being developed so that people can watch events from the point of view of the performing athletes. For example, you would be able to see a whole football match from the point of view of the player.
Rugby is already keen to get into the VR market, with Martin McCabe director of Atticus Digital stating his desire to get a 360 camera on referees. However, development for his might be a few years off.
It is also likely to see VR pushed by both sponsorship and advertisement. With the potential for extra branding huge. Advertisers are always looking for new and inventive ways to get out there more, so they will be pushing for the technology to advance quicker.
It would also be a massive benefit to clubs and teams around the world. They would effectively be able to give an experience of being at the match, except from the comfort of your own home.
This article was written by Marco Saccà from Business2Community and was legally licensed through the NewsCred publisher network.