Content Sources You Can Use Now on Social Media
It’s important to reach your audience not only through your own original articles — you need to also capture their attention on social media with best content that stands out.
In the midst of so much information how do you find just the right topics that your target market is interested in?
Not only does your feed need to by timely, but also relevant. Once you have done your target market research and clearly identified your audience you need to create a social media content calendar either in a spreadsheet or through a service like Hootsuite, Buffer, SproutSocial, ect.
It’s also important to know which platforms your community is engaging in and the type of the content that they respond to. For instance, Facebook is now geared more toward conversations, video, live broadcasts, and personal photos. While sharing articles on your Page it still a good idea the growth will really come from your community building on your profile and in groups or through paid advertising.
If you are unclear about what your audience is looking for you can conduct a poll, which is now available on Twitter, to learn more about what they are looking for.
Other ways to find out what your audience is seeking is to ask them specific questions in an email or publishing a blog post about a particular topic with a specific set of questions at the end.
Once you have a set plan outlined for exactly who your fans and followers are and what their most pressing needs are it’s time to go on the hunt for actionable content from top sources in your industry. This is such as an important element to your overall marketing strategy to further build a strong brand reputation and connect with influencers.
The best place to pull information from is through the RSS feeds. And now that Google Reader is long gone there are other content aggregation sources available for free that will help you to find what you need quickly based on targeted keywords.
Here is an example from one the best, Feedly, which pulls from a large selection of topics and top bloggers and marketers:
Other content sources can be found right on your social networks, especially in specific niche groups. LinkedIn is especially useful for this — not only can you get the latest updates from your connections, but you can build relationships by leaving meaningful comments on what they share.
Here are a few other quick ways to find the best topics to share:
- Klout Topics — These are curated daily based on your profile and areas of expertise. You can schedule articles right from your account or save them for later in a scheduler.
- Google Plus Communities — When you find the right targeted groups in your niche chances are members are publishing their latest blog posts there.
- Facebook Groups and Pages — Join and ‘Like’ the most prominent bloggers in your industry here. While Pages are more promotional you may be able to find more helpful posts in Groups.
- Quora and Medium — These sources can point you in the right direction of what types of questions are being asked of your community with Medium offering a more conversational approach to content.
As your content curation grows take a look at how your audience is responding — are they making comments? Do they retweet articles? Wherever possible include images with your posts and tweets as well in order to attract the most visibility. As trends and interests change be open to adjust your content marketing plan accordingly.
This article originally appeared in Susan Gilbert.