Google’s 2nd Chance at Augmented Reality: Glass Enterprise Edition

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When Google Glass hit the market in 2013, your everyday tech enthusiast simply wasn’t ready for $1,600 Augmented Reality (AR) glasses.

The high price aside, adoption stalled. Glass was buggy. And many raised privacy concerns about the use of facial recognition apps with Glass or its ability to secretly record private conversations. Businesses even started posting anti-Google Glass signs on their property, and both the film and gambling industries saw the product as a real threat.

Which is not to say that the first iteration of Glass was a total failure. Indeed, just as Google dubbed their initial users “Explorers,” the company understood that there were lessons to be learned before Glass was to reach its final form.

Today, Alphabet (Google’s parent company), alongside X (aka, “The Moonshot Factory”), has quietly released Glass Enterprise Edition. Glass EE is currently in use at a few dozen major companies, including Samsung, Volkswagen, DHL, GE, and Boeing. These companies have seen, thanks to the product’s capabilities, huge gains in both productivity and quality, prompting plans for more widespread adoption in the coming months.

By building intuitive workflows in Glass EE, companies can activate the right application for workers at the right time, allowing them to remain engaged and focused on high-value work by removing distractions. Training videos, images annotated with instructions, or quality assurance checklists can also be embedded to help workers get the job done quickly and to a higher standard of quality.

Glass EE gives users the ability to do their jobs faster, smarter, and safer. In fact, AGCO, a manufacturer of complex agricultural machines, reported a 25% reduction in production time. AGCO solutions are entirely custom, often requiring over 1,000 precise steps for a complete build, making quality incredibly important.

Glass EE can even connect with coworkers, so that expertise can be where you are. That means that a technician could share their camera feed so that collaboration and troubleshooting can be done in real-time, ensuring no stone is left unturned. And the applications don’t end there: Throughout manufacturing, logistics, and healthcare Augmented Reality will continue to make waves, enabling workers across a wide swathe of industries to be more effective with real-time access to information that helps them do their jobs better and with confidence.

This article originally appeared in Aberdeen Group.

This article was written by Mark Barry from Business2Community and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to legal@newscred.com.