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There are so many moments that make up the Christmas buying journey. So it’s important to start thinking about mood and trigger points for customers engaging with your brand leading up to Christmas. To inspire you, we’re sharing 5-holiday marketing tactics to consider before it’s too late.
1. Email Signatures
Much like a retailer would decorate their store, why not dress up your email signature with a Christmas theme? Supply a standard Christmas email signature to all team members and ensure they use it. Your email signature is as important to your company as all of your other branding elements.
2. Email Marketing
Create gift guides with selections of your products and even better, personalise them! Keep your audience in mind, execute your emails at the right time, create a sense of excitement and urgency, and you will drive sales and simplify things for your customers.
3. Christmas Cards
Thank your customers (and clients!) for their support and business throughout the year, rather than sell to them. This time of the year gives you ample opportunity to reach out to your best clients and contacts, as well as people you hope to work with more. For an extra special touch, create a branded calendar for your valued clients.
4. VIP Event
Create a members-only event or a VIP open day for your most loyal customers. Offer them exclusive opening hours or a nice discount and exceptional customer service. Get in quick as seasonal calendars are filling up!
5. Christmas Trading Hours
It’s a given, but so often forgotten. Don’t forget to let your clients know your holiday schedule, it’s a great opportunity to extend your Christmas hours over this busy time and make it easy for your customers to do business with you.
Don’t let Christmas sneak up on you again! Now, is the time to ramp up your marketing efforts.
This article originally appeared in The K.I.S.S Marketing Agency.