To many, a business is successful when it is making money. However, what many fail to realize is that there is a plethora of factors to consider when determining what makes each business successful, as well as many ways to measure that success.
According to Sas, marketing analytics is composed of the processes and technologies that marketers use to evaluate the different aspects of their business, including website performance, ROI, marketing attribution, and more.
As analytics software becomes increasingly advanced, making sense of all the data may seem like a tedious task; but businesses need to be able to measure the whos, whats, whys, and hows of their business in order to better their marketing goals and how to become successful. Thanks to HubSpot, I gathered 7 interesting marketing analytics statistics that businesses should keep in mind.