Travel startup Adventure.com created this video to capture its business mission. Adventure.com / YouTube
Brands today need to have a soul and are increasingly wading into alternative entertainment, marketing and branding projects in order to connect with a younger, hipper audience.
This week’s travel ads are four great examples of how brands across several sectors do this while reinforcing their product or experience.
FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK OUT OUR ARCHIVES HERE.
British Airways uses 4D projection technology to recreate an aircraft’s journey in celebration of the launch of its first A380 landing in Singapore. Seven high-powered projectors were used to create the effects around a 1:20 size scale model
Skift Take: There’s never been a more creative time to be in travel marketing and brands that excel are riffing on influences far outside the industry for more interesting and engaging campaigns.
— Samantha Shankman