Mobile e-commerce is today’s current trend, as people use their mobile devices for information and shopping. But while this is great for consumers, it can be a headache for businesses; after all, you’ve spent so much time and money trying to make a good web site, and now a mobile version is needed.
If you lack knowledge on mobile web sites, don’t worry; conversion between your regular desktop web site and a mobile one isn’t difficult—but you need to know how to do it right to be successful.
Here are five pointers to help you get started on the right track:
1. Get Software
For starters, you’re going to need mobile conversion software, a template-based program used to essentially rebuild a web site to suit mobile formats. Do your research to determine which is both legitimate and best-suited to your needs.
2. Get Help
If the time required to maintain a mobile site is a factor, the good news is that there are services available to help convert and maintain it. The bad news, of course, is that these services aren’t free. Check your time and budget constraints to help weigh your options.
3. Get Optimized
Desktop and mobile queries aren’t the same thing. That means that when converting to mobile, you may have to redo your landing page optimization so that it meets the expectations of mobile SEO. Determine the ideal keywords and, if necessary, be ready to perform a complete overhaul.
4. Get Testing
As with desktop pages, you have to make sure your converted mobile web site actually functions. You’ve likely put a lot of effort into your site, including setting up a linking network and/or paying for content copywriting services. Make sure everything looks, reads, and functions correctly, and if not, rework and test the problem areas until they do.
5. Get Visual (Carefully)
Many designers have noted that while custom photography services and poster and exhibit sign design can be utilized for regular desktop sites, too many graphics can hinder a mobile site, causing visuals to appear incorrectly and damaging functionality. Consider this during your conversion and be ready to discard some images if they drag the site down.
This article Five Desktop-to-Mobile Web Site Conversion Tips was originally published at Numero Uno Web Solutions and has been republished with permission.