How Social Media is Shaping Small Business

Social media communication concept

Technological advancements have caused small businesses to evolve and adopt a plethora of new uses for technology, and social media is on the forefront of this transition.  No matter what way you look at it, social media is quickly becoming an essential element in the marketing campaigns of businesses throughout the world. This marketing tool is granting the world of small business the ability to create a worldwide following of individuals are genuinely interested in the products and services you offer, and if utilized correctly, social media can grant your business success – even among the biggest names in the industry.

Studies have shown that a business who uses social media is 34% more likely to be trusted by young individuals, and the population of millennials is at an all-time high; therefore, your business’s social media presence can be the best way to show the industry that you exist. With all of this in mind, I wanted to outline a few tactics your business should employ when managing a successful social media campaign.

Find Your Niche

In today’s society, it is more difficult to find someone who is not active on social media than someone who is. While this is great, it is important that you pinpoint where exactly you industry is talking. With many social media platforms in the business world – each having its own pro’s and con’s.  However, it is important to analyze your specific community and ensure you are catering to their social media preferences. After all, no one will want to change the way they work – you must come to them!


Look at Competitors! – Analyzing your competitors’ social media presence can give you a great jumping off point in your campaign. You can see what platforms they are using successfully, and design a campaign around this.

Ask Your Customers! – If you are unsure on how to go about finding your customers’ preferred social media platform(s), just ask them! People love to talk about their social media accounts and this can be a great way to generate excitement behind your dive into social media.

Have Conversations

Clearly, the key to social media is using it – correctly. All too often we see businesses throughout the world on social media solely for the purpose of spamming their follower’s news feeds with advertisements and are ignoring any of the warning signs that indicate failure within their campaign. While the occasional advertisement is acceptable, the key to social media success is contributing relevant information to the community. Doing this is a fantastic way to spark conversations and gain authority throughout your industry.


Keep it interesting! – Nobody wants to read the same boring post over and over again. Keep up to date with industry news and share it with your community! Have contests! Ask questions!

Participate in Social Media Chats! : Twitter chats can be a fantastic route to brand awareness. More and more industries are holding community driven chats. Allowing you to put your insight in front of a sea of new eyes and become an authority within the industry.

Analyze You Campaign

To maximize the success of your business’s social media campaign, it is important to analyze the results of your efforts. This will allow you to view tactics that you employed that did (or didn’t) go well. This will allow you to adjust your campaign’s goal to unsure you are not wasting any efforts. Overall, as new technologies and ideas arise, the industry is destined to change. Therefore, you must change with it.


Use Twitter Analytics! – Twitter offers a feature that allows a user to view their best online engagements on a day-to-day basis. This can ultimately show you what part of your campaign is working and what is not.

Stay Relevant! – Make sure your campaign stays relevant to customers’ needs. This will keep your community engaging with your business and among themselves.

Overall, in today’s world, there is little-to-no reason why a business should not be on social media, and if used in the correct way, social media will be a driving force behind the well-being of you and your business.

Thank you for reading! Please feel free to comment below with some ways you utilize social media for your business! I’d love to hear!

This article was written by Taylor Tomita from Business2Community and was legally licensed through the NewsCred publisher network.

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