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It seems like everyone has a podcast these days. But what about you? Have you thought about starting a podcast?
Here are some of the ways that you can benefit from a podcast as part of your business strategy:
1. Improve Audience Relationships
Starting a podcast can actually help you improve your audience relationships. Hearing your voice allows your audience to make a connection with you. They feel like they know you — and can trust you.
If you want to make headway into relationships with your audience and convince them to trust you with their money, a podcast can go a long way.
Make sure that you include listener questions in your podcast scheduling as well. When you show that you are addressing their concerns, and you do it in your own authentic voice, your customers feel as though they know you and that they can trust you.
2. Reach New Audiences
Invite others to be on your podcast. Your podcast guests likely have their own followings, and they are happy to listen to your guest has to say on your podcast. While you don’t need to have guests on all the time, having a few on at the right time can help you find new potential customers who could stick around and share your product or service with their own network.
3. Boost Traffic to Your Business Website
Starting a podcast can help you as you try to increase business to your website. First of all, a landing page for your podcast can be a smart move, since it gives people a reason to check back. You can also improve your SEO by creating a post to go with each podcast episode. Finally, if potential customers find you on a podcast listening app, they might become interested enough to actually visit your website.
Providing people with a reason to come to your site so that you can convert them makes sense. With the help of a podcast, you can get them there.
4. Different Types of Content for Different Segments
Not everyone wants to read a blog post. Some people consume information differently than others. That’s where a podcast can help. It’s a great way to reach people who don’t want to read an article. They can listen in their own way, whether it’s during a workout or during the commute. Providing different types of content only helps your reputation, and it allows you to reach potential customers where they are.
5. Improve Your Communication Skills
As a business owner, it’s vital that you have good communication skills. Starting a podcast can help with that. Working on your podcast allows you to work on public speaking, as well as presentation skills. Plus, you learn how to share your ideas in a concise and understandable way.
Working on your podcast isn’t just about marketing and conversions. It can also make you a better business person as you learn to improve your communication skills, and as you are forced to take your time management abilities to the next level.
This article originally appeared in Due.