2017 Was the Smartest Year in B2B Marketing. Here’s Why.
freephotocc / Pixabay 2017 was a memorable year – the iPhone X came on the scene, Twitter gave Donald Trump more characters, and Tesla…
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How to Succeed In B2B Small Business PR With Social Media
Are you a small B2B fish in the overwhelmingly big pond that is social media? Do you want to show prospects that you mean…
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What Role Can a Website Play in Today’s B2B Lead Generation?
Whether you’re an MD that likes them or loathes them, websites are here to stay – and the good news is they can be…
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7 Tips For Building A B2B Content Marketing Program That Lasts
Content marketing can be a powerful force for attracting and engaging prospects. And B2B firms are creating content to fuel their thought leadership and…
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Why Email Marketing Beats Social Media in Lead Generation, And What You Can Do About It
Social media has many legitimate marketing uses. When used right, social lets you build a genuine relationship with your customers. It helps you find…
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Transitioning To Inbound Marketing? Here’s What You Need to Know
Many B2B companies are adding inbound marketing to their marketing mix. It’s a sound choice for most — using their websites as sales tools…
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10 Ways To Convert More Customers Using Psychology [Infographic]
In our first Interesting Infographic of 2015, HelpScout has given us some interesting insight into how to convert customers using psychology. Some of the…
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Understanding Buyers Needs is Key to Successful Sales Enablement
In today’s B2B marketing landscape, your strategy must be targeted in order to reach your growth goals. Whether it’s digital marketing, inbound marketing, direct…
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B2B Travel Startups Need to Show Personality on Social Media
A Happy Friday greeting from the Xola team. Xola / Xola Business-to-business travel startups are loosening their top buttons when it comes to how they…
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More Insight on the Content Preferences of Today’s B2B Buyers
DemandGen Report recently released the results of its 2014 B2B Content Preferences Survey. The 2014 survey received responses from 105 buyers of B2B products…
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