How to Tell If Influencers Have Fake Followers
Are your influencers inflating engagement? Recently a question popped up in an industry group forum I belong to. One woman was asking about whether…
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Here’s How to Read a Nutritional Label (and It Doesn’t Start With Calories)
We know we’re supposed to stock our fridge with healthy, whole foods; meal-prep on Sundays; and never, ever fall victim to the vending machine….
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The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth)
Google might be the holy grail of analytics, and there’s little question that you need it plugged in if you want to track your…
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Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
Understanding your customers well enough to ensure you’re giving them what they want and need — that’s the key to success for any small business…
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16 Case Studies of Companies Proving ROI of Big Data
Big Data is a broad term for data sets so large or complex that traditional data processing applications are inadequate. Challenges include analysis, capture,…
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Art Vs. Science: Why Data Is Crucial For Ad Creatives
Even the most siloed creative sitting comfortably under a rock has to bring data, and the insights that it provides, into their work to…
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How Big Data Drives Digital Marketing Success
It’s the age of digital and we are all wired in. Smart phones, tablets, hundreds of television channels, thousands of apps, social media, and…
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Making Sense Of Our Big Data World: Descriptive Statistics
As part of my series on Making Sense of Our Big Data World, today’s post is on descriptive statistics. See the overview, Making Sense…
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Making Sense of Our Big Data World: Statistics for the 99%
Our world of Big Data is defined by the quantification of everything. In order to make sense of all the data around us, we…
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7 Business Mistakes To Avoid
Millions of startups are created all over the world every year. While each business has its different purpose, most of them are not sticking….
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